The preliminary test campaign of the Sun4Health App, done in collaboration with Pierre Fabre in France during Summer 2024, was concluded with good appreciation by the Medical & Patient Consumers Relationship Director of Laboratoires Pierre Fabre, Dr. Núria Pérez Cullell, and by the French Associations of patients involved.
This assessment was revealed during a podcast in French, issued by the Université de la E-Santé, about personalised prevention through digital tools.
After emphasising the role of prevention in avoiding skin cancer by promoting awareness about the importance of solar photoprotection behaviour and the correct use and re-application of sunscreens, Dr. Núria Pérez Cullell described the activities completed and those ongoing in personalised prevention.
“We do campaigns; we participate in campaigns on the prevention of skin cancers. We also do some in the field of smoking and some in the field of cancer screening. We are convinced that the act of prevention allows us to first identify and prevent the disease from appearing,” states Dr. Pérez Cullell in a podcast, which you can find here in French.
“So we think,” continues Dr. Pérez Cullell, “we are convinced that we must continue. However, we must try today to personalize these messages, and that is possible thanks to the digitalization of our society. It is as simple as that. On our side, I note this difficulty of certain populations to properly apply prevention messages. We worked with French, Spanish, and German students to try to understand why and what their needs were.”
At this point, Dr. Pérez Cullell introduces the new siHealth App for personalised digital solar protection, Sun4Health: “And so, following this work with these students, we launched an application called Sun4Health, which will ask adolescents and young adults for information on how they are, who they are, skin color, hair, presence of beauty marks, if they had sunburn in the past, general information, then will ask them where they are and what they are going to do during the day, whether the activity is indoors or outdoors, in the sea, on the beach, in the mountains, or in the open air. Depending on that, we will send targeted messages for the day, dedicated to their daytime activity. We tested this application with two associations, including the French Skin Cancer Association. The rating is pretty good, 8 out of 10. There are still improvements to be made, and we are working on it to be able to implement it during the 2025 sun prevention campaign. We are talking about this type of prevention to reduce the risk of a disease appearing in the population.”
